The Project—iwoca was created to help small businesses open doors to new opportunities.We want this to be the first thing our customers see, so we created new branding based around this concept.
Sabina Chipară helped us to design Aesop, a custom-made typography for iwoca. The features of iwoca’s logotype were used as the base of the typography, however, it is slightly narrower in order to accommodate more text on narrower displays.
For our visual language, we deconstructed shapes from the negative spaces of our logo characters. The visuals reflect how accessible and personal the process of getting a business loan is with iwoca. To expand on the personal element, we were influenced by the work of Wassily Kandinsky. Inspired by his compositions we articulated a sense of space and placement.—