https://www.behance.net/gallery/101408069/Channel-Branding-Design-for-the-LIFE

‘The LIFE’ is the first channel launched by LG.
It is a premium entertainment channel for young seniors who value a better lifestyle. 
‘The LIFE’ BI design comes from the pictograms that represent clothing, food, shelter, culture and leisure, which are also used for ND.
These designs are simple and conceptual, while keeping humor which is the key to living a young life.

BUMPER ID –  의 Clothing

BUMPER ID –  식 Food

BUMPER ID –  주 Shelter

BUMPER ID –  여가 Leisure

MAIN ID A –   Joyful Life, the LIFE

MAIN ID B –  Happier Life, the LIFE

Next & This Month

Sign On & So Bumper

Manifesto

On- air element

Making

On air
2020.07
Creative Director : DUDUBrand Identity : DUDU

Main ID A Director : Dayoung KimCamera & Edit : Dayoung KimStyle frame : DUDU, Eunjin Jo, Dayoung KimAnimation : Dayoung KimComposit : Eunjin Jo, Dayoung KimVfx : Gieun Kim
Main ID BDirector : Yeonwoo ParkCamera & Edit : Yeonwoo ParkStyle frame :  Yeonwoo Park , Eunjin Jo, Dayoung Kim, Yeji Moon, WooSung LEEAnimation : Yeonwoo Park, Dayoung KimComposit : Yeonwoo Park , Eunjin Jo, Dayoung Kim, Yeji Moon, WooSung LEE
BUMPER ID Director : Myunghwan Im
Next & This MonthLead Artist : WooSung LEE
So bumper & Sign onLead Artist : WooSung LEE
Ratings
Lead Artist : Yeji Moon
ManifestoDirector : Seoeun KimStyle frame :  Seoeun Kim, Sumin KwonAnimation : Seoeun Kim2d Animation : Sumin KwonComposit : Seoeun Kim
Sound : ROIAUDIO
Producer : Mira KimProduction : cobb studio
cobb.tv